Audience Engagement

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concept art  | 2017

conception Joshua Schwebel

activator Aliénor Vallet

Production CNEAI (Art by Translation)

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A project developed as part of The House of Dust exhibition in Paris through the Art by Translation program at the CNEAI.

"This exhibition involved several works by other artists that required activation by audience members. These works, and the entire exhibition, were premised on the reinterpretation of a formative work, The House of Dust, by Fluxus artist Alison Knowles, for whom the active participation of the public held a utopian promise that this 'active' mode of engagement might carry forth from the art context into everyday life.

My project employed a work-force of 'activators' who were paid a minimum wage to visit the exhibition each day and to 'activate' the works of the other artists, transforming the concept of activation from one of naïve engagement, to waged labour. "  Joshua Schwebel

I activated the Ramiro Guerreiro's work on the 14th of september, the Yona Friedman's work on the 24th of september, the A constructed world's work on the  6th of october and Francisco Tropa & Kengo Kuma's works on the 27th of october.  Aliénor Vallet